The Best Digital Marketing Tools Every Small Business Owner Needs Today

Digital marketing is integral to any business’ success in today’s world. It is one thing that helps small businesses compete with large businesses on an equal level. However, it is not a magic wand that would help your business overcome all of its challenges just like that. You need to have a sound strategy to benefit from digital marketing. From data collection to executing your digital approach, you need several tools to help you with those processes. Today, you will take a look at some of the most amazing digital marketing tools that can help you grow your business.

The Best Digital Marketing Tools for Your Business

Google Trends

You will hardly find a list of the best digital marketing tools without Google Trends in it. As the name suggests, it tells you about the latest trends around you. Should you talk about a particular topic? Should you create a blog post related to a trend? Let Google Trends help you in making that decision.

The best thing is that Google has made this tool very simple just like most of its other services. If you want to know the trends within an industry, you just search for that industry. It can be a perfect tool for business that are considering going beyond national boundaries. Use Google Trends to know what a particular country is searching at any given moment.

You can filter your searches based on various criteria. The best thing is that the data you receive also includes insights from YouTube. If you are thinking about creating a marketing video, it would best to look at the latest trends in YouTube searches. It is a must-have tool for any marketer today, and one that gives a small business a marketing direction.

Buzzsumo

Buzzsumo is a unique digital marketing tool and it can be a revelation when it comes to content marketing. One of the issues with content marketing is that you arrive at the writer’s block after writing a few cool stories. After that, you don’t have enough topics and interesting themes in mind to write about. What do you do then?

That’s where Buzzsumo can help you a great deal. It discovers the content that you can use to your advantage. For instance, you can give it a particular topic and let it tell you what type of content within that category will be most productive.

In addition to helping you discover the best-performing content, Buzzsumo also allows you to know the creator of the content. You can contact them to ask if they can help you spread your content on the internet. The tool has added some cool features lately such as the Question Analyzer. You can use this tool to get a list of all the questions on the internet that were able to get the most attention.

Facebook Audience Insights

If you want to personalize your marketing, improve your products, and make your brand relevant, Facebook Audience Insights is the perfect tool for you. Everyone knows there is no social networking platform bigger than Facebook. The social networking giant has been collecting valuable customer data for more than a decade. With its targeted marketing, Facebook helps marketers identify the most lucrative audiences.

Facebook Audience Insights allows you access to information about people’s interests, behaviors, household income, devices, etc. With that much information at hand, you can design your marketing strategies to meet people’s exact needs. In addition to that, you can use the same insights to improve the quality of your products and services.

There is nothing better than knowing your customers well before you throw marketing emails and targeted ads at them. They will likely respond better when the ads are about products and services they need.

MailChimp

Digital marketing relies heavily on email marketing. Not to mention, emails are the most personal way of approaching your customers. However, it is quite a challenge to get people’s attention through an email. You have to keep in mind that a slight action can land you in the spam or trash folder. MailChimp is one of the most reliable email marketing software solutions available today. Its customers are increasing at a fast rate with current number being at 12 million.

MailChimp is the perfect way for a small business to automate its email marketing. From robust list management to email templates that can get the best response from your customers, MailChimp is the complete tool.

Within the list management section, MailChimp offers you many options to put your contacts in different categories. Keep in mind that effective email marketing campaigns start from putting your customers in the right categories. The tool also helps you create striking sign-up forms that you can use on your website or social networking platforms.

The company likes to call its platform a second brain of the company’s marketing. It won’t be wrong to say that MailChimp is easily the best email marketing and automation platform for small to large businesses.

Ahrefs

If you are a wise businessperson, you will not show signs of jealousy with your competitors. Instead, you keep an eye on your competitors to learn from them. Ahrefs is a tool that gives you that amazing power of knowing your competitors.

When you are a new business, you don’t exactly know where to start. Ahrefs can be a huge help in that area. The purpose of this tool is to help you understand your competitors and identify the marketing elements that are working for them.

The tool helps you learn a lot about your competitors from the keywords that are working for them to insights about the content. You don’t necessarily have to know what keywords work for your competitors. Sometimes, you have that information already, but what keeps you behind is a good content strategy.

In addition to knowing the strengths of your competitors, you can also see what areas they are struggling in. Once you have all this information, you can create a strategy that works best for your business.

PushCrew

It is a well thought-out tool that addresses a common challenge that most websites face today. You see, there are billions of websites on the internet today. Even within just your industry, there might be hundreds of thousands of websites. Users are losing their attention spans and the memory does not hold too much information due to a divulge of information.

In this chaos, it is impossible for your customers to remember you specifically. However, PushCrew helps you remind your customers about you. The tool allows you to send push notifications to your customers on their desktop as well as mobile devices. What makes the tool unique is that it is browser-based.

PushCrew takes on a lot of challenges of push notifications. It helps you enrich your notifications with variety of formats of content. You can set automatic notification triggers based on customer behaviors. You can segment your audience based on their activities on your website. Moreover, you can personalize the notifications to increase the chances of getting a response from your prospects.

SERPs Rank Checker

You don’t necessarily have to choose SERPs Rank Checker for this task. However, it is definitely one of the best and most complete tools out there. The purpose of a rank checker is simple: it helps you know where your website and web pages rank for certain keywords.

It is a perfect tool to keep an eye on how well your marketing campaigns are performing. If you are adding new keywords to a web page and updating its content, you should see it move up in the rankings. If your page does not show any signs of improvements, it is an indication that you need to change your content marketing strategy.

You can find many free SERP rank checkers online. If you don’t know by now, SERP stands for search engine results page.

Google AdWords

When it comes to pay per click marketing, there is no tool that beats Google AdWords. Google AdWords allows you to bid for keywords that you think will bring the most traffic on your website. You might require some time to learn the tools to its maximum benefits.

First, you have to choose the keywords that you want to rank for. Once you have chosen the keywords, you also have to put a bid on them. Google adds your bid to its auction where many other businesses just like you have their bids on the same keywords.

At this point, Google uses its algorithms and rules to pick one business who will rank for the keyword. Your bid amount is only one part of the selection process. What’s more important is the quality of your website. A website that Google believes has high quality will not require to bid high on keywords. In fact, its statistics will help it appear in search results for a particular keyword even if the bid is lower than other competitors.

The business that wins the auction appears on top of the search results inside the “features ads” section. Multiple businesses can appear on the same page for the same keyword. However, their quality score and bid price decides where they will rank i.e. 1^st, 2^nd or 3^rd.

Canva

It is one of the best social media marketing tools for those who don’t know much about design. One of the issues with social media marketing is that you don’t know what clicks. However, to play it safe and increase your chances of becoming a hit on social media, you can try the templates that have been a hit in the past. That’s where Canva comes in.

The tool allows you to create attractive image-based posts for your social networking accounts. Designing is easier than ever, and the result you get are stunning. After some work, you can tell that your images will get all the attention on social media. What’s even more surprising about Canva is that large websites like Buzzfeed have used this tool for a long time.

The tool also has many different templates so you don’t have to start from the scratch. Templates allow you to focus on throwing the content in the market without going through the hassle of creating the perfect visuals starting from scratch.

Tagboard

It’s the last tool on the list but nothing less than any other tools mentioned above. When marketing on social media, you have to be active at all times. You have to be up-to-date with the latest trends. More importantly, you have to come up with new and engaging content based on the latest trends.

That’s where Tagboard helps you. It helps you listen to the social media users. You can use Hastags or topics to listen to what the social network users have to say about them. Of course, you would want to stay away from the controversial topics. Similarly, you would want to be a part of the discussions that can give you some visibility.

Tagboard is also a powerful social media engagement tool. It allows you to blend your content with the content your users have generated and benefit from it.

Tools like these are perfect for content creation. All you have to do is enter a hashtag or a topic and on your screen you will see all the posts from social network users with those topics and hashtags. The best thing is that it pulls the posts from a variety of social networks, not just one. Create content from what’s already trending.

Conclusion

“The more you research the more tools you will find to make digital marketing a breeze. You have to realize that digital marketing is a full-time job for even the smallest businesses.”, according to CEO Guy Galboiz. You want to hire people to do the marketing for you. These professionals should know other crucial concepts related to digital marketing such as reputation management. Furthermore, you should take advantage of automation tools to schedule your posts and send them on multiple platforms all at once. Doing so will save you time to focus on your business’ core processes while also reaping the benefits of effective digital marketing.